Online outreach in a restricted-access country

Imagine a country where it is illegal for churches to gather without special permission, to proclaim any gospel other than what the unbelieving government approves. A country where churches, obviously, cannot do any promotion, canvassing, or big outreach events, where all social media is controlled by the powers that be, and where most everything that is perceived as coming from the West is considered suspect by the authorities. How would you do large-scale outreach and evangelism in a setting like that, especially when you know that there are millions of people in that country who are looking for meaning and are open to spiritual direction?

Believe or not, one group has still launched an outreach website on the approved social media platform through the help of Multi-Language Publications (MLP). It is not overtly Christian, at least not at first glance. It talks about sports, common marriage problems, and movies that are popular. Each blog post offers simple life advice and insights on these topics to get people’s attention and then quotes a relevant Bible passage. Finally, at the bottom of the article there is a link to more information. From there, readers can access a page that tells them more about the Christian message through articles such as “Who is Jesus?” and “What is the Bible?”

Now, keep in mind that there is no way to promote this web page. There is no Facebook targeted advertising campaign; there are no flyers; there is no canvassing. There is only word of mouth. Praise God that several “Promoters” (outreach-minded brothers and sisters) have agreed to post the weekly articles on their local version of a “Facebook Wall.” Praise God that, in the first 12 hours of the first article being released, there were already 753 views! Within a few days, there were over 1,200 views! But, more importantly, 120 people (10%) had gone on to view the article “Who is Jesus?”

By Facebook, Twitter, and Google standards, these numbers are insignificant. But the impact in a restricted-access country filled with spiritually curious people is powerful, and it is growing. In fact, this site is the sister of two other sites launched earlier, also with the help of MLP. The one launched in March, a simple discipleship website, had 7,300 visits last month. The second, a leadership training site, had 15,600 visits last month. Remember, there is no promotion; just one person telling another, “Hey, check this out!”

Please pray that these sites continue to grow and reach tens of thousands of people every month. Our goal for the first year is 150,000 visitors, and our 3-year goal is 1,000,000. Please pray that these sites are not shut down by the government. Pray that the authors, website manager, and “Promoters” have the courage to continue boldly and clearly proclaiming the gospel. But most of all, pray that the Holy Spirit works through the gospel on these sites to create and strengthen the faith of many people.

Written by a missionary in East Asia

To learn more about WELS Multi-Language Publications, visit wels.net/mlp.

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