New director named for WELS Church Extension Fund
Mr. Brian Roser has been named the new executive director of WELS Church Extension Fund, Inc. (WELS CEF). Roser started in the position in July 2024, after the retirement of Mr. Scott Page.
Roser brings a wealth of experience to the role, having served in both the corporate and non-profit worlds in the past. His prior banking experience included management roles in client relations, consumer lending, and loss mitigation. He also served as executive administrator for Lutheran Association for Church Extension, Inc., for six years. Roser has been with WELS CEF since 2016, working as a loan manager.
Roser says that he appreciates being part of the mission of WELS CEF, which is to support the spreading of the gospel primarily by providing loans and grants to WELS Home Missions congregations. āWhen you work in the corporate world, itās a job to support yourself. Working in the non-profit world has a whole different feeling. It becomes a part of who you are,ā he says. āThereās a higher meaning to it than just a job. I feel blessed to be working for WELS.ā
An active member at Star of Bethlehem, New Berlin, Wis., Roser hopes to build on his years of serving as a church volunteer to help him communicate and work through the process with church treasurers and building committees. āI just pray that I can use whatever skills God has given me for the good of the church,ā he says.
WELS CEF helps provide financing to mission congregations so they can purchase land and either build or renovate a worship facility. It also works with established congregations on building projects as funds are available. Loan demand has been high the last few years, according to Roser, with more than $40.8 million of loans disbursed for new construction, facility expansion or purchase, or land purchase in the fiscal year ending June 30, 2024.
Almost 2,800 WELS members, congregations, and affiliates have entrusted WELS CEF with $111 million in member investments. Operational surpluses over the years have enabled WELS CEF to provide $48 million in matching grants to mission congregations and $15.8 million in special grants to Home Missions since 1993.
WELS mission congregations recognize the significance of WELS CEF in getting a building project off the ground. Started as a mission in 2018, Sure Foundation, Brandon, S.D., recently broke ground on a 7,500 sq. ft. facility, which includes a worship space that seats 200, a gathering space, a multi-purpose room, a kitchen, and two classrooms. WELS CEF provided the congregation a grant and loan to purchase land and then another loan to build the church facility. āI appreciate the work of CEF because it allows us to do something that we would never otherwise be able to doāhave a permanent space,ā says Rev. Craig Wilke, pastor at Sure Foundation. āIn our context, a permanent space is a big deal. And while a building will not convert souls, it will give us more opportunities to preach the gospel and connect with people.ā
Learn more about the work of WELS CEF at wels.net/cef.








After a seven-year hiatus, rather than the three-year pattern that began in 1996, itās not surprising that this yearās conference unleashed a lot of musical energy and talent. One first-time attendee said, āI had heard it would be awesome, but it far exceeded my expectations.ā Some regular past attendees said ābest everā about the caliber of the orchestra . . . and the superb cafeteria menu choices.
The WELS Joint Missions Endowment managed by WELS Foundation provides support to cross-cultural ministry efforts like the Vietnamese outreach ministry at King of Kings, Garden Grove, Calif. Missionary Trung LĆŖ was installed at King of Kings in August 2023 after graduating from the Pastoral Studies Institute at Wisconsin Lutheran Seminary. LĆŖ leads the congregationās ministry to its Vietnamese community, which makes up about 40 percent of Garden Groveās population.
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As you might expect, travel in Uganda can, at times, be very difficult due to bad weather and roads that can become nearly impassable. Since Pastor Makisimu Musa, the president of the synod, spends much time visiting the various congregations and pastors of his synod, reliable transportation is a vital necessity. Thanks to generous gifts from WELS members, the Obadiah Lutheran Synod was able to purchase a used Toyota Land Cruiser.







What made this visit especially interesting was the report this group shared about a new mission effort in New Zealand. Since 2020, about two dozen members of SALEM moved from Hong Kong to New Zealand. With the help of SALEM, they formed a new mission congregation called SALEM New Zealand Lutheran Church. In the three years since, their group has grown to about 40 Chinese-speaking members. They joyfully described the blessings of their fellowship in this new land, and they were very excited to be sharing the gospel with other Chinese-speaking people there. SALEM will be continuing its support of SALEM New Zealand in the coming years.



Rev. Daniel Lange currently serves as pastor at Light of Life, Covington, Wash. Lange was born in Arkansas where his father, Rev. Douglas Lange, was assigned to plant a mission church.
Rev. Joel Heckendorf currently serves as pastor at Light of the Valleys, Reno, Nev. As a Wisconsin native who grew up on a dairy farm in Jackson, Heckendorf remarks, āWhen I took the call to start a mission in Reno, it was the first time I lived outside of Wisconsin and it was the first time I was part of a congregation with less than one thousand members. Being in a mission has helped me gain a whole new perspective on ministry.ā











