A New Way to Reach Spanish Speakers: Online resources present new opportunities

ONLINE RESOURCES PRESENT NEW OPPORTUNITIES

Rachel Hartman

Latin America is expected to have approximately 246 million smartphone users by 2019, compared to 182 million in 2016.*

This growth has led to new opportunities for outreach and training in Latin America. “We are using online means of communication God has given us to empower more people to do on-the-ground ministry,” notes Mike Hartman, field coordinator for Latin America.

Three main online resources reach out to Spanish speakers:

Academiacristo.com (Christ Academy) offers free Spanish video and audio resources. The WELS movies Come Follow Me and My Son, My Savior are the most popular downloads.

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Christ-centered resources from Academia Cristo are reaching Spanish speakers around the world. In 2016, an average of 480 videos a day are being downloaded, with a total of more than 320,000 views.

Visitors can ask questions and chat online with national pastors and missionaries. Local lay leaders can access guides for Bible studies and materials to use in their own communities.

“We want to help people start churches that faithfully teach Christ,” explains Hartman. “Our main focus is working with contacts who reach out to us.”

Academia Cristo also has a Facebook page, which is used to help spread awareness about Lutherans in Latin America. It reaches an average of 400,000 people a day with Christ-centered messages and links to the Academia Cristo website.

Iglesialuteranacristo.com (Christ Lutheran Church) hosts weekly livestreamed Christ-centered worship. Based out of the Lutheran church Most Holy Trinity in Medellín, Colombia, services are broadcast each Sunday by pastors and leaders in Latin America.

In addition to viewing the services, visitors can download the liturgy and hymns for their own use. The service also includes a live chat window so online viewers can interact.

Cristopalabradevida.com (Christ Word of Life) serves as a digital newsletter for Spanish speakers. The site, which is geared toward Lutherans in our fellowship, contains daily audio devotions, Christian resources in Spanish, and news about confessional Lutheranism.


Rachel Hartman and her husband, Missionary Michael Hartman, serve in León, Mexico.

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Author: Rachel Hartman
Volume 103, Number 9A
Issue: September 2016

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