Technology changes but the gospel message remains

486 million people speak Spanish. Could it be possible to reach all of them with an invitation to hear the gospel?

Technology allows us to do just that. From the jungle of Ecuador to the bustling city of Buenos Aires in Argentina, we can reach almost anyone right where they are with a simple click of a button.

Academia Cristo reached over a million people through an app that brought many blessings. Currently ten missionaries in Latin America travel to guide and encourage over 30 church plants. Missionaries and church planters teach Bible instruction courses almost every day of the week to hundreds of people eager to learn more about God’s Word.

The app was great, but we have now found an even better way to reach 486 million people.

Technology is all about ease of use. The platforms we use must be easy and user friendly. In Latin America and many other places around the world, the way to talk with people is through something called WhatsApp. WhatsApp is a messenger service that is completely free and easy to use. 92 percent of Spanish speaking people already use WhatsApp so why not build our Academia Cristo app on WhatsApp?

Six months ago, our team ensured that the entire Academia Cristo app was re-built for WhatsApp. Now, anyone can simply send a message to Academia Cristo and with a simple click get started studying the Word of God with us. Through an automated messenger system, anyone throughout the world can complete the four self-study courses. There is no need to download an app, just send us a message and complete 40 lessons to start a live class.

Working through WhatsApp is changing Academia Cristo in a good way. The previous application would have an average of 12 new live students every week. With our new messenger system, we expect 50 new live students every week. The quality of student is the same and the chances of finding more people who want to bring the gospel to their community increases exponentially.

Technology changes but the gospel message remains the same. Reaching four million people every week through social media and with an expectation of filling online live classrooms with 60 new students every week, Academia Cristo seeks to reach millions and to start churches throughout Latin America beginning with a simple messenger system that almost everyone already has.

May God bless this new way of reaching more people starving to hear the gospel.

Written by Mr. Jon Gross, Multi-Language Productions Producer for the Latin America Mission Team. 

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