It’s just sand, you can’t grow anything there

The story goes that the farmers of Alabama and panhandle Florida weren’t interested in the lands now known as Panama City Beach – an area across the Hathaway Bridge from Panama City, Fla. They referred to it as worthless property because you “can’t grow anything there.” Looking back, I wish I had lived back then and bought up a lot of the worthless sand. With foresight, Gideon Thomas purchased land right on the water in the 1930s. In 1936 he had a formal opening to what is now titled “Panama City Beach” – complete with his beach hotel and 1,000-foot pier. The rest is history for this bustling community.

A lot has changed from those times when it was fondly dubbed “the Redneck Riviera.” The latest growth spurts means more stores, support services, and construction crews that draw in more workers. A main driver behind many of the new planned communities is the St. Joe Company. The development that gets the most attention is Latitude Margaritaville Watersound 55 – an affordable retirement community a bit like “The Villages” of mid-Florida. Presently 3,500 homes have been built and pre-purchased by people from 49 of the 50 states. They anticipate 160,000 new homes in the next 40 years. A new airport was built a few years ago to accommodate growth and now a new hospital and medical facility are in the process of construction. A recent news article wrote, “There’s no sign of Bay County slowing down when it comes to people moving to our area.” They recognize the unchanging asset here – the beautiful beaches. We would like to see a new solid gospel community in the middle of it built on our unchanging asset – the good news of Jesus.

Besides Panama City, the closest other WELS church is two hours away. But Amazing Grace in Panama City has some very active core members living in the middle of the growth areas such as families like Andrew and Tian with their four primary school children. Or Keisha, with her two teenagers and two preschoolers, who drives at least an hour to church (depending on traffic) from Santa Rosa Beach area. These families find it difficult to convince others in the area to make the long drive to “the City” over the Hathaway Bridge. For the last year we have been offering weekly a Bible class that swells to 30 in attendance when the snowbirds arrive. It has attracted new people like Jevone from Jamaica or Susie, a retired school music teacher. To provide even more points of contact, we volunteer as mentors at the West Bay Elementary School and provide occasional lunches or treats for the teachers and staff.

We are thankful the South Atlantic District Mission Board saw something special in our proposal to begin an outreach mission there and included it in the first round of picks for the “100 missions in 10 years.” Now comes the waiting portion as calls go out to pastors to lead the mission endeavor.

In the early 1930’s there was little use for what some referred to as “the ugly white sand.” Today it is often referred to as one of the “World’s Most Beautiful Beaches.” What will the future be like for WELS gospel outreach there? Pray for it (and if you are looking for a warm place to retire and be a part of the outreach, join us). We pray this effort develops a church home for many others to enjoy the world’s most beautiful message.

Written by Rev. David Kehl, serving Amazing Grace Lutheran Church in Panama City, Fla. 

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