Ministry recruitment counselors ready to serve
On Oct. 20, Mrs. Mary Heckendorf, Mr. Samuel McKenna, and Rev. Mark Schroeder were installed as ministry recruitment counselors during chapel at Wisconsin Lutheran Seminary, Mequon, Wis.
The ministry recruitment counselors will work alongside pastors, teachers, staff ministers, parents, and lay leaders to help them actively recognize gifts in others, share information about ministerial education, and keep gospel ministry top of mind for WELS youth. This initiative aligns with the “Calling” priority of the long-range strategic plan, which focuses on producing more workers for a growing harvest.
Each ministry recruitment counselor has a unique background that will help shape his or her efforts. Heckendorf has served as both a WELS and public school teacher. McKenna is retired from the military and was a recruiter for the Marines and the National Guard. Schroeder most recently served as pastor at Peace, Gilbert, Ariz., and has also taught at Michigan Lutheran Seminary, Saginaw, Mich., and Luther Preparatory School, Watertown, Wis.
Their efforts are critical as WELS faces declining birth rates. “2024 was the fifth year in a row that we have more deaths than births in our synod,” notes McKenna. “So it’s important that we find different places and new ways to encourage people to be called workers—pastors, teachers, staff ministers, and missionaries.” Hear more from the counselors about the importance of these positions.
Charlie Vannieuwenhoven, who will begin serving as administrator of WELS Board for Ministerial Education in January, will help guide the efforts of the ministry recruitment counselors.
“Working to increase our recruitment efforts will be an immediate focus,” says Vannieuwenhoven. “The ministry recruitment counselors will play a big role in these efforts. Working with them to help understand their role and see how they can best go about their work will be one of my first priorities.”
Learn more about the ministry recruitment counselors.
Learn more about Charlie Vannieuwenhoven, new administrator of WELS Board for Ministerial Education.

