Using The Foundation to reach the unchurched

The Foundation, a free worship planning resource developed and offered by WELS Congregational Services, is designed to assist congregations with outreach in their communities.

By using the pre-planned worship resources, busy pastors will have more time to spend visiting prospective members and interacting with their communities.

The worship plans have also been carefully constructed to be accessible to first-time guests. The orders of service and hymns, while feeding the faithful, will also bless those new to Lutheran worship.

“Perhaps most importantly, it is hoped The Foundation resources will encourage members to invite their unchurched friends, neighbors, and co-workers to join them for worship. The use of themes for worship series might mean a member brings someone who is struggling with a particular issue in their life or who may have expressed interest in a topic that will be discussed in an upcoming series,” says Rev. Eric Roecker, administrator for WELS Commission on Evangelism, part of WELS Congregational Services.

To assist with this outreach, a promotional video is produced for each series. The videos are specifically produced with the unchurched in mind, using language, images, music, etc., that unchurched people could understand and relate to. Roecker suggests some ways the videos might be used:

  • Show the video for an upcoming series after worship for two to three weeks prior to the start of the series. Not only will it prepare your people, but it might also make them think of someone they could invite to join them.
  • In certain settings, the video could be shown as an introduction to the sermon each week. This repetition would help tie the series together in the minds of worshipers.
  • Post the videos on all of your congregation’s social media pages. You never know who might see it and be intrigued enough to join you.
  • Share the videos with your members in the weeks leading up to each series so they can share them with unchurched acquaintances. It’s an easy way for them to make the invite.

View the latest outreach video:

Access all The Foundation resources at welscongregationalservices.net/foundation-yr-a.

Also, don’t forget to get Christmas outreach materials! Christmas outreach postcards and other materials are available from Echt Printing to help congregations reach their neighbors, inviting them to Christmas worship. The materials feature The Foundation Christmas theme for 2023. The deadline to order is Oct. 24.

Praise and Proclaim is also offering assistance to congregations with digital evangelism efforts. The deadline to sign up is Oct. 27.