“Calling” is one of the four priorities outlined in the synod’s “Christ through us” long-range strategic plan (along with “Culture,” “Congregations,” and “Commission”).

For our synod to carry out its mission faithfully, we need an adequate number of well-trained pastors, teachers, and staff ministers to teach and proclaim God’s Word in our congregations, schools, and mission fields. That need has become more acute in recent years as we are experiencing a significant shortfall in the number of called workers available to serve.

So it comes as no surprise that “Calling” has been identified as one of the priorities of our synod as we plan for the future.

The “Calling” priority has five main components. With God’s help, we will:

1. Expand pathways to ministry. Martin Luther College, New Ulm, Minn., and Wisconsin Lutheran Seminary, Mequon, Wis., will be examining how we can provide new ways for future pastors, teachers, and staff ministers to enter ministry. Some of those things are already being done. At Martin Luther College, we are already attempting to recruit WELS members who are serving in public schools. Such people already have a teaching degree; MLC provides the instruction needed to become ministry certified in WELS. Other WELS people may have degrees in other fields. We will develop ways to provide them with the educational skills needed to teach, along with the instruction needed to become ministry certified.
2. Innovative recruitment efforts. We will be looking at ways to improve and expand our efforts to recruit traditional students for entry into Martin Luther College. Those efforts will likely expand the current practice of school recruiters meeting with high school students by specifically working with current called workers and congregations to expand recruitment efforts.
3. Ensure ministerial education stability. We will look for ways to ensure that our synodical schools remain on a firm financial foundation and to enlist our members in working toward that goal.
4. Establish a sustainable strategy for called worker development. We will look at how best to deploy the workers that we have now, exercising the best stewardship in how and where we use them.
5. Support called worker well-being. Having spiritually and physically healthy called workers ensures that they will be able to cope with the challenges and pressures of ministry, thus reducing the number of called worker resignations. We will find ways to help congregations provide the best support and encouragement possible.

Of course, we can make our plans. But in the end, it is only with God’s blessing that these plans will bear fruit.

Serving with you in Christ,
WELS President Mark Schroeder

On Oct. 20, Mrs. Mary Heckendorf, Mr. Samuel McKenna, and Rev. Mark Schroeder were installed as ministry recruitment counselors during chapel at Wisconsin Lutheran Seminary, Mequon, Wis.

The ministry recruitment counselors will work alongside pastors, teachers, staff ministers, parents, and lay leaders to help them actively recognize gifts in others, share information about ministerial education, and keep gospel ministry top of mind for WELS youth. This initiative aligns with the “Calling” priority of the long-range strategic plan, which focuses on producing more workers for a growing harvest.

Each ministry recruitment counselor has a unique background that will help shape his or her efforts. Heckendorf has served as both a WELS and public school teacher. McKenna is retired from the military and was a recruiter for the Marines and the National Guard. Schroeder most recently served as pastor at Peace, Gilbert, Ariz., and has also taught at Michigan Lutheran Seminary, Saginaw, Mich., and Luther Preparatory School, Watertown, Wis.

Their efforts are critical as WELS faces declining birth rates. “2024 was the fifth year in a row that we have more deaths than births in our synod,” notes McKenna. “So it’s important that we find different places and new ways to encourage people to be called workers—pastors, teachers, staff ministers, and missionaries.” Hear more from the counselors about the importance of these positions.

Charlie Vannieuwenhoven, who will begin serving as administrator of WELS Board for Ministerial Education in January, will help guide the efforts of the ministry recruitment counselors.

“Working to increase our recruitment efforts will be an immediate focus,” says Vannieuwenhoven. “The ministry recruitment counselors will play a big role in these efforts. Working with them to help understand their role and see how they can best go about their work will be one of my first priorities.”

Learn more about the ministry recruitment counselors: https://forwardinchrist.net/ministry-recruitment-counselors/.

Learn more about Charlie Vannieuwenhoven, new administrator of WELS Board for Ministerial Education: https://forwardinchrist.net/new-administrator-min-ed/.

Registration is now open for the WELS National Conference on Lutheran Leadership, Jan. 19–21, 2026, at the Hilton in Chicago, Ill.

This conference is the flagship leadership event in WELS, offering called workers and lay members, men and women, and current and future leaders an opportunity to grow in their faith, learn new ministry strategies, and contemplate how they and their congregations can best reach out with the gospel in their communities.

“People will return home from this conference with new ideas, yes, but more important, with renewed hearts,” says Jonathan Hein, director of WELS Congregational Services and part of the conference planning committee. “That’s what strengthens a congregation more than anything else.”

Strengthening congregations is one of the four main priorities of the synod’s new long-range strategic plan, “Christ through us,” which was approved at the synod convention this past summer.

“The WELS National Conference on Lutheran Leadership is where we honestly wrestle with some of the major strategic challenges in WELS,” says Hein. “For example, at this conference you will see a strong focus on the retention of young members, on the need to better engage women in the ministry of the church, and on the need for a more robust approach to cradle-to-grave discipleship.”

Four keynote presentations will touch on larger strategic and cultural issues that affect every congregation and American Christianity as a whole. Sixty-nine breakouts, divided into tracks for those who want to focus on specific topics, will offer practical ideas for participants to bring home to their congregations, helping transform a long-range vision into real-world action.

Says Hein, “I’m most excited to see what happens after the conference—when the people who attended return home with renewed purpose and their congregations begin to feel that ripple of gospel momentum.”

This conference also will have a strong emphasis on youth participation, with conference planners working to have about 10 percent of attendees be high school- and college-aged members.

The deadline to register for the leadership conference is Nov. 30. Early-bird registration, ending Nov. 15, is $299 per person.

Register for the conference today and get a taste of just some of the breakouts being offered through short video teasers from conference presenters.

In September WELS Board for Home Missions met and approved seven new missions toward the synodwide goal of starting 100 new missions and enhancing 75 ministries by 2033.

“With the approval of these seven new missions, we’re not just planting churches—we’re expanding the reach of the gospel where there isn’t a WELS presence,” says Mark Gabb, Home Missions administrator. “It’s also a direct step toward our synod’s goals laid out in the ‘Christ through us’ long-range strategic plan. Our goal is to expand WELS’ reach through strategic church planting so that millions more will have the opportunity to hear the gospel. This is at the heart of our 100 Missions in 10 Years initiative, and these new missions bring us closer to that milestone. We thank God for the prayers and support that make this bold outreach possible.”

The seven new mission starts include:

Altoona, Wis.: Altoona is one of the fastest-growing communities in western Wisconsin. With a population nearing 10,000 and projected to grow, Altoona attracts people seeking a small-town feel with access to urban amenities, which are located in nearby Eau Claire, Wis. A core group from St. Mark, Eau Claire, has been active hosting community events, launching monthly devotional services, and building a growing prospect list since early 2023.

Buffalo, N.Y.: Buffalo is one of the largest metro areas in the United States without a WELS church. The target area has about 95,000 residents within a two-mile radius. A dedicated core group has begun gathering for Bible study and outreach, laying the groundwork for a new church plant.

Naples, Fla.: Ranked among the best places to live and retire, Naples is seeing fast growth and demographic change. The district mission board and mission counselor have made multiple visits—talking with locals, meeting community leaders, and learning about the area’s needs. With strong support and a clear plan, the mission is ready to reach the many unchurched residents eager for spiritual connection.

Olathe, Kan.: Olathe, located in the southwest Kansas City metro area, has seen its population surge, and continued growth is expected. Major employers have fueled this expansion, making Olathe one of the most affordable and family-friendly cities in the nation. A dedicated core group from Mt. Olive in Overland Park, Kan., has been hosting regular Bible studies and planning meetings.

The Sandhills, N.C.: The Sandhills area of North Carolina is growing as retirees and young families move in. Its proximity to Fort Bragg also draws military personnel who often settle there permanently. A core group from Tree of Life, Cary, N.C., has begun outreach and canvassing, building momentum and a prospect list in a region where confessional Lutheran churches are few.

West Richland, Wash.: West Richland, located just outside the Tri-Cities, is experiencing rapid growth. A committed core group from Southridge, Kennewick, Wash., has been working to establish a second site in West Richland since 2024. The group has already begun outreach through community service activities and fellowship events and aims to launch regular worship and ministry activities in 2025.

Wilmington, N.C.: Wilmington is in one of the fastest-growing corners of North Carolina. A core group of 18 people from Ascension, Jacksonville, N.C., meets regularly for Bible study and planning. With no WELS church nearby and easy access along U.S. 17, the group is laying the foundation for a welcoming church that blends in-person and online worship, Bible instruction, and plenty of community service.

Learn more at wels100in10.net.

The delegates to the convention in July adopted a new long-range strategic plan entitled “Christ through us.” This plan outlines the priorities of what we as a synod and as congregations have adopted for the next ten years. This plan was adopted not as a “top down” directive of what the synod will do and how we will conduct our ministry. Rather, it is an outline of the prayerful priorities and goals we have as we work together to carry out the mission that God has entrusted to us.

The title of the plan, “Christ through us,” emphasizes the focus and center of this plan, which is completely on Christ and on what he has done for us and for a world of sinners. But it also emphasizes the truth that God in his grace has chosen to work through us, his people and his ambassadors. The plan, which you will hear more about in the coming months, has four basic components: culture, congregations, commission, and calling.

• When addressing culture, the plan stresses the importance of developing a culture in our congregations in which all our members recognize that they are Christ’s ambassadors, each with the personal privilege and responsibility of communicating the message of Christ to the people they know. It will guide us as we work to make our congregations places where people are welcomed and participate in the life and work of the congregation.
• When addressing congregations, we will work to engage all members in the mission and ministry of the church. We will provide support and resources for ministry enhancement efforts in congregations. We will work to expand the synod’s gospel outreach through strategic church planting. We will elevate the home as the first mission field and provide sound Lutheran resources in discipleship, worship, outreach, and planning.
• When addressing commission, we will foster international ministry partnerships to expand the gospel’s reach. We will equip a global missionary force, not only by sending WELS missionaries but also by training pastors and evangelists from global sister churches and establishing confessional Lutheran seminaries in key global locations. We will foster robust mission collaboration with church bodies in full doctrinal fellowship with WELS. We will expand multi-language mission efforts and explore mission work in high-risk and unreached areas.
• When addressing calling, we will address the shortage of called workers by carefully expanding pathways into gospel ministry. We will establish innovative recruitment efforts for future called workers. We will maintain the long-term stability of our ministerial education schools. We will adopt a strategy for the professional development of called workers and will support their spiritual, emotional, and physical well-being.

The “Christ through us” plan depends on all of us. We encourage you to read more about the plan at christthroughus.net.

Serving with you in Christ,
WELS President Mark Schroeder