Live Web Streaming Guidance for Churches

livestream imageThe recent guidance from the Center for Disease Control (CDC) to limit public gatherings to no more than fifty people certainly has ramifications for our churches. For many it means that alternate worship strategies will need to be considered…most notably live streaming. Some churches do this already, so it is a relatively small step to make this the primary way our members can take part in worship. However, there are some considerations to keep in mind. More on that later. However, many of our churches do not currently stream their services at all. Here are some guidelines and resources for those looking at ways to get started:

  • Read through this excellent article by Phil Thompson entitled “How to Livestream Your Church Service: A Practical Guide.” There are great suggestions and links to more technical how-to articles.
  • A couple of things to keep in mind both from the article and my experiences… one includes a decision by your leadership if you want to try to livestream a typical worship service complete with a small group of people in attendance, or a shorter format worship or devotional experience provided by the pastor or worship leader in a more intimate setting? The article referenced above tends to lean more toward the latter, and I would agree with that. It is difficult to provide an engaging experience based on the traditional corporate worship experience. The viewer quickly becomes a passive spectator. Some of the suggestions in the article for “engaging” the audience are good ones including building in questions with time for reflection and responses, having a Q&A slot, or some other feedback mechanism once the stream has ended. Personally I would be more engaged by a video session streamed by my pastor from his office with chances for interaction.
  • Two suggestions for technologies to consider are Facebook Live and YouTube. While I have no preference for either technology, Facebook would require people to be on that platform, and there might be some reticent to join. I do think Facebook Live has better “personal interaction” options available however. YouTube, while a little more technically challenging to set up would not have the same issue with people needing to login or get an app to participate. Another option mentioned in the article is the use of a camera called Mevo. We’ve used this in the past and works rather well. It requires a Vimeo Livestream account, and the current camera costs about $400, but it allows multiple camera perspectives, records and streams at the same time, can be controlled via a smartphone, and can be viewed on YouTube and Facebook Live at the same time. With the rush for livestreaming solutions, I’m not sure about the availability of these cameras as of this writing.
  • Whatever platform you choose, put a premium on capturing good audio. People can live with substandard video, but if the audio isn’t clear, you will quickly lose their attention and ultimately, participation.
  • Practice. Practice. Practice. Take some time to both get yourself comfortable with delivery, but also use your leadership team as guinea pigs beforehand and take suggestions before you stream your first service “for real.”
  • You may also want to consider whether you want to offer a live experience or a more on-demand model. How important is it that your people “gather” at the same exact time. There are advantages to having people gather around God’s word at the same time, but there are also technical challenges that some congregations can’t quickly overcome. There is nothing wrong with posting a recorded sermon or devotion or worship experience of some kind for people to view when they can. Of course, try to make that as engaging as possible with some way to provide feedback or invite a “conversation” about the content asynchronously.
  • Once you’ve got the hang of streaming some kind of worship or devotional experience, it’s a short hop to doing the same for other things like Bible Class, which is many respects might lend itself even better to this format. You could have a small group gathered for some in-person interactivity, but then augmented with a larger online group. Be creative. Use the technology resources available to you.
  • Other considerations should be made for those who don’t have internet access or may need technical assistance to get online and gain access to your resources. It might be a nice gesture to make a staff person or tech-savvy member or two available willing to take phone calls and help people along. If people don’t have access to the internet, perhaps delivering a recorded DVD of some type might be your only option. Of course, don’t forget about your shut-ins, but keep in mind the guidance provided by health experts as well.
  • Be sure to consider copyright issues when streaming content. Many of you probably have OneLicense or CCLI licenses already but these licenses typically don’t cover livestreaming. Each also offers “podcasting” licenses that can be added that covers the streaming of any copyrighted content. Christian Copyright Solutions both offers licenses, but also excellent Fact Sheets on all things related to streaming copyrighted content over the internet. Of course remember about typical privacy concerns related to broadcasting members (adults or children). You will want to make sure they are both aware and comfortable with what you are doing. (Note: Until April 30, CCS is offering 10% off with the code STREAM10. OneLicense is offering a free license until April 15.)
  • As always, please feel free to reach out to me directly if you’d like to discuss any of the items in this post or general issues related to streaming. I can be reached at martin.spriggs@WELS.net or 414.256.3250.

May God bless our efforts to share His Gospel in all circumstances, regardless of any earthly barriers we encounter. Truly technology is a blessing God provides for our use to take His message of peace and comfort to our members and the world. The apostle Paul once shared “For I am convinced that neither death nor life, neither angels nor demons, neither the present nor the future, nor any powers, neither height nor depth, nor anything else in all creation, will be able to separate us from the love of God that is in Christ Jesus our Lord.” (Romans 8:38-39)

Martin A. Spriggs
WELS Chief Technology Officer