Just like every other church, plans for our Holy Week and Easter services were well underway when our economy, schools, and society shut down in mid-March. We had picked out all the songs and lined up the musicians. We had ordered the invitation postcards and started to plan the social media posts.
But then the pandemic made all of those plans more or less pointless. So what’s a church to do as the most important week and most important day on the Christian calendar quickly approaches? It might as well be the word of the year for 2020: Pivot!
I was amazed as I watched churches of all types, including those in our church body, look for ways to spread the message of Jesus’ death and resurrection during circumstances that none of us would have ever expected. As Holy Week and Easter approached, we decided to focus our gospel proclamation on one word. It was a word that seemed especially powerful as the number of new cases and deaths from COVID-19 continued to rise each day. It was the word hope.
Working with a local print shop, we designed and ordered yard signs that conveyed a clear simple message: “Hope Is Alive!” Through social media, we invited anyone in the community to order a sign and put it in their yard as a way of encouraging their neighbors at a very difficult time. We asked for a small donation with each sign order to cover some of the expenses (a grant from the Board of Home Missions helped too!). We promised to give half of what people donated to a local non-profit program that was providing free meals for families in need.
We could tell that the message resonated with people right away. All told, nearly 200 signs were ordered. In a smaller town like ours, that means you couldn’t drive far without seeing one in someone’s yard. We were also able to pass along over $900 to the non-profit free meal program. Finally, the effort was a great opportunity for our members to be involved in Easter outreach, even during the shutdown. They helped deliver the signs and place them in people’s yards.
The message on the signs was then the focus for our online services, not only on Easter but on the Sundays that followed: Hope Is Alive! The signs definitely drew more attention to our website and social media pages and brought lots of new eyeballs to our online virtual services. The effort created new avenues for us to share the gospel with people we may not have seen had our doors been open on Easter.
Just like every other church, we would have loved for all of our initial Easter planning to have paid off. This year was a good reminder that, even when all of our plans turn out to be pointless, the message of Easter can be contained no more than Jesus could be kept in his grave. Because Jesus is alive, our hope is too.
Written by Jonathan Bauer, home missionary at Good News Lutheran Church in Mt. Horeb, Wis.
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