Trinity Lutheran Church in the town of Liberty, on the outskirts of Manitowoc, Wis., recently held an event called Summer Spectacular. The Home Missions Hispanic Outreach Consultant, Pastor Timothy Flunker, was a great help to us in the planning. This event was to reach out to the unchurched, including Hispanics, so we could promote our upcoming English classes. The Northern Wisconsin Home Mission District gave us a generous grant. Pastor Samuel Degner kindly served as our interpreter, as I am still trying to learn Spanish little by little on a computer program. In an answer to our prayers, God blessed our Summer Spectacular! Two Hispanic families plan to take our English classes, and one spouse wants to take membership classes. A big feat for a small, rural congregation like ours.
Technology was such a blessing to our efforts. Throughout the process, we found out that the most successful event advertising we did was on Facebook. Several guest families who attended said they learned of the event from our Facebook advertisement. We also tried some other advertising methods… weeks before Summer Spectacular, I visited local farms and asked them to share some of our posters. Many local farms employ Hispanic workers. But out of the all the outreach activities that our congregation does, door-to-door visits have been the most impactful. No other method has led to guests visiting our church or an outreach event the way that a face-to-face invitation has. Our church is surrounded by farm fields, so in many cases the local unchurched do not learn of our church unless we seek them out. Even in our face-to-face visits, technology has made “Going Into All the World” (aka the town of Liberty) more effective and efficient.
Let me assure you, I am not a Salesforce or Geopointe salesman, but the rest of this blog might make you think that I am.
Salesforce is a prospect management system that is free to non-profits (a very generous offer by the company). Geopointe is a geo-mapping application that integrates with Salesforce. It is greatly discounted for non-profits, and serves as a great tool for tracking church prospects and visits. I went into the Manitowoc County Real Estate website and was able to import all of the addresses and property owner names in our outreach area into Salesforce.
Through this useful tool, I was able to create labels for “Unvisited Residents,” “Already Churched or Uninterested,” and “Prospects.”
Geopointe helped me create a route to visit residents and invite them to our event. I was able to Check In, Check Out, and write notes about my visit. Later on, on my computer, I would run a report to see the notes I made on prospect visits. From there I was able to label all of of the households I visited. The “Prospects” account has a great tool that lets me print address labels for sending WELS outreach newsletters to these households.
Salesforce and Goepointe have been extremely helpful in organizing our outreach efforts. It also makes creating a new route for outreach visits much easier. I have just begun using this program, and I’m not that computer savvy, but the Salesforce and Geopointe tech people were very responsive in helping me tailor the program to my preferences. The next step is to equip more church members to make visits so that a discovered prospect is not neglected but, rather, a relationship in the Lord is cultivated. Pray for blessings on our efforts, and thank the Lord for providing the technology to make “Going Into All the World” more efficient!
Written By: Pastor Greg Pope, Trinity Lutheran Church – Manitowoc, WI
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